Live Streaming

Table of Contents

• Set up online store live broadcast
• Stream online shop live broadcasts to different social platforms
• Analyze online store video/live broadcast background data
• Edit live videos into short videos

Set up online store live broadcast

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Merchants should note that if they want to join interactions, set up streaming, and manage chat rooms during live broadcasts, they need to enter the desktop version of the backend for management. It is recommended to use a computer.

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Set up a live event

After completing the above live broadcast settings, the following are the steps to officially start the live broadcast:‍

1. Before the live broadcast, you can download the "Speedtest" application to test whether the network meets the network speed requirements for live broadcast. Use your mobile phone to enter the "Speedtest" application and press "Speed" > "GO"

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2. When you are ready to start the live broadcast, click "Livestream Events" in the app and select the set live event, click "Go Live Now" to start the live broadcast

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On the preview page, you can adjust the lens and turn on the beauty effect. Press "Optimize Stream" > after "Stream Optimized" is displayed > press "Go live" for live broadcast

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3. The assistant can enter the live broadcast in the desktop video management backend and help answer questions and pin products in Assistant Mode.

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4. The assistant can enter Assistant Mode to help answer questions, pin products and leave messages; he can also share, pause or end the live broadcast at the top.

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The helper can also click "interaction" to choose when to launch questions/polls

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The following is an interactive demonstration screen

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If the merchant has set up a live broadcast to stream to Facebook, Facebook will normally start the live broadcast automatically on time. If you need to change it, please find the relevant live broadcast in the activities of the Facebook page and edit the time; or manually start the live broadcast in the Facebook Live background

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(A) Enter the Boutir mobile app > click on the video > plus sign > “Create Livestream Event”

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(B) After entering "Create Livestream Event", enter the "Livestream Title", select "Date", "Time", and click "Add Cover" to upload the live broadcast cover (you can choose not to upload the cover). It is recommended to 2- before the event Conduct a rehearsal on the 3rd to test the process and set the details of the live broadcast event in advance

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(C) After setting all basic information, you can click "Products" > "Add products" to add Boutir store products to the live broadcast. Please note that only products that are already on the shelves can be placed.

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(D) Then select the products required for this live broadcast and click “Add to video” to join the live broadcast; the limit for each live broadcast is 100 products

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(E) After completing the settings, if you need to change the information, you can click on the event information page and make changes; or you can click on the upper right corner to select Delete Event

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Desktop CMS

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1. Enter the desktop version of CMS, click "Videos", and then click "Manage Videos" on the right

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2. Enter the management video backend

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3. Select Live in "Event Mode" and enter basic information and time; you can enter your website URL in the Primary URL or not enter the URL. If you enter another URL, the video will be linked to the URL after the live broadcast ends and will be available online. The live broadcast cannot be watched in the store.

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4. If you want to test before the official live broadcast, you can also select "Test Mode". This event will also appear in the store, but it can only accommodate ten viewers, so you can try to test the live broadcast process.

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5. After entering basic information and time, press Create to create a live broadcast

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6. After creating a live broadcast, merchants can place products and click Product > then select Store > select the products required for this live broadcast.

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7. If you need to synchronize to other social platforms, you can go to Multi-streaming to split the streaming design (Facebook is recommended)

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8. Enter the Server URL and Stream Key (please watch the tutorial video in this page before linking)

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Set interaction

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If you need to interact with guests during the live broadcast, such as conducting polls or questionnaires, you can set it in "Interactions":

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1. Enter "Interactions" in the live broadcast event and click "Add interactions"

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2. You can choose "Question Card" to collect audience answers and emails; or "Poll" to vote on multiple options

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3. Select "Question" to set the question you want to ask and choose whether you need to collect audience emails.

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4. Select "Poll" to set the question you want to ask and set the sub-items. You can set up to 5 sub-items.

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5. After the setting is completed, you can edit, delete or drag the order of interactions up and down.

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Stream online shop live broadcasts to different social platforms

If you want to stream live broadcast to Facebook, you need to go to the Facebook Page to make some settings. The steps are as follows:

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1. Go to your Facebook page and create a live broadcast

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2. Click "Set Event" in "Start Live Broadcast". The purpose is to preview and remind fans of relevant live broadcast details.

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3. Set up the event: Upload a cover photo, enter event details including name, start date, start time and description, then click "Continue"

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4. Set up the event: If there are no problems with the preview, you can click "Create Event"

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5. After completing the creation of the event, click "Set Live Video"

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6. In the streaming software settings → you can copy the streaming key (turn on "Use persistent streaming key"); click "Advanced Settings" to copy the server URL, and please share this with your colleagues in the store 2 items of information (1) Streaming key (2) Server URL

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7. After completing the steps, please confirm whether "Automatically start live broadcast at the scheduled start time" is turned on in the lower left corner and click Save Changes

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Start live broadcast

After completing the above live broadcast settings, the following are the steps to officially start the live broadcast:

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1. Before the live broadcast, you can download the "Speedtest" application to test whether the network meets the network speed requirements for live broadcast. Use your mobile phone to enter the "Speedtest" application and press "Speed" > "GO"

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2. When you are ready to start the live broadcast, click "Livestream Events" in the app and select the set live event, and click "Go Live Now" to start the live broadcast

‍

On the preview page, you can adjust the lens and turn on the beauty effect. Press "Optimize Stream" > after "Stream Optimized" is displayed > press "Go live" for live broadcast

‍

3. The assistant can enter the live broadcast in the desktop video management backend and help answer questions and pin products in Assistant Mode.

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4. The assistant can enter Assistant Mode to help answer questions, pin products and leave messages; he can also share, pause or end the live broadcast at the top.

‍

The helper can also click "interaction" to choose when to launch questions/polls

‍

The following is an interactive demonstration screen

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If the merchant has set up a live broadcast to stream to Facebook, Facebook will normally start the live broadcast automatically on time. If you need to change it, please find the relevant live broadcast in the activities of the Facebook page and edit the time; or manually start the live broadcast in the Facebook Live background

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Analyze online store video/live broadcast background data

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How to enter the "Insights" page

1. Merchants can log in to your Boutir store web backend https://www.boutir.com/business/zh-HK/login and select Videos > Manage Videos. The system will automatically direct the browser to the merchant's corresponding Firework platform account.

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2. After logging in to your account in Firework, please go to the channel related to the online store and click "Insights" > "Performance"

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Here you should pay attention to:

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• Thumbnail CTR - Use this to know the percentage of times netizens saw the cover and clicked on the video. If the ratio is too short, it may be that the title or cover is not attractive enough to arouse their interest in watching your video.
• Avg Watch Time - Use this to know how much time viewers spend on average watching this video; if the average time is too short, or the proportion of completed viewings is too small, it may be because:

• The title or cover does not match the content of the video
• Video length is too long
• The content is not attractive enough

• CTA CTR - Use this to know the percentage of times the audience watched the video and clicked the call-to-action button; similarly, if the video content is not attractive enough, the results may not be consistent with the ideal

Through the above indicators, you can find out the reasons why the video is not effective in attracting potential customers to take action, and then take appropriate measures to improve the shortcomings of the video.

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Edit live videos into short videos

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Merchants can log in to your Boutir store web backend https://www.boutir.com/business/zh-HK/login and select Videos > Manage Videos. The system will automatically direct the browser to the merchant's corresponding Firework platform account.

1. Merchants can create short clips by selecting the 3-dot symbol in the upper right corner of the live video clip and selecting "Create short Clip".

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2. When the merchant clicks "Create short Clip" to create a short clip, the system will directly display the highlights of the live video when the product was pinned or unpinned. (Even if the product has not been pinned to the top of the live video, you can still edit the short video from the existing live video)
Merchants can directly edit the required short video length from the live broadcast original video or from the highlight clips > and then press "Select" in the lower right corner to select.

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3. After pressing "Select" in the lower right corner, the merchant can select the time and length of the video to be edited (the maximum length of the video is 60 seconds).

4. Click "Next" in the lower right corner, and the following page will pop up. Merchants can set the video's name, tags, subtitles (the merchant needs to upload a subtitle file), privacy, etc. on the right (please note that the Video overlays button and function settings on the left are limited to settings before the live broadcast starts and use) .

5. After completion, click Publish and the short video will be displayed back in the merchant's Firework video library.
(The processing may take up to 5 minutes before the relevant clips are displayed)

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