全渠道会员体系,扩阔与顾客的接触点和增加互动机会

透过长期稳定的会员关系,带来持续的收入流

以有效的会员经营,提高获取顾客的成本效益

Stable, long-term relationships with members could yield sustainable revenue streams 
An omnichannel membership scheme delivers an evocative customer experience across touchpoints

智慧营运,创造价值

轻松管理,无缝整合

打造长久循环的订单来源

化推广活动为诱因,吸纳顾客成为会员,让品牌与消费者的关系不止步于初次购买。掌铺的会员管理系统支援自定设置会员等级,商户可以根据顾客的消费金额或购买频率等情况,将会员划分为不同等级。‍

Use promotional activities to create incentives that entice customers to join the membership so that the relationship with customers continues after the first purchase. Boutir’s CRM supports customized membership levels. Merchants can segment their members into different levels based on their purchase amount, frequency, or beyond.
Entice repeat purchases from members through the reward points program. Members can make eligible spending to earn reward points and use them to redeem products or discounts. Offer exclusive member discounts and priority purchases to boost member participation. Unlock more sales opportunities when your members value your membership scheme and spend more often.

透过积分奖赏和兑换机制刺激顾客回购。会员消费指定金额可获得积分,积分可以用于兑换商品或享受折扣。提供会员专属优惠或优先购买权,增加会员的参与度和互动性,促使他们更频繁地消费,为商户带来更多的销售机会。

深入了解会员的行为和趋势,制定相应的推广策略,从而提高营销活动的效果,并减少不必要的推广成本。

Gain actionable insights into customers’ shopping preferences and patterns. With these data points centralized in one place, it becomes easier to devise the right promotion strategies that boost the return on marketing activities while lowering unnecessary costs.
The cost of acquiring new customers is high in today’s cut-throat environment. Thus, for businesses to stay sustainable, retaining existing customers is crucial. Businesses can strive to improve retention by constantly giving their members value and elevated experience. As you grow your business through word-of-mouth, you stand a better chance to attract a large following from potential customers while effectively reducing customer churn.

现今获取新顾客的成本日益增加,提高顾客留存率对商户的可持续发展至关重要。通过不断为会员提供价值和更佳的购物体验,促进口碑传播吸引更多潜在顾客的关注,同时有效地减少现有购客的流失。

实现全渠道的会员管理,无论顾客在实体店或线上消费,其会员资讯和消费历程都能够被统一记录。全渠道的整合确保会员在不同渠道消费都能享受一致的服务和体验,同时也为商户提供了更全面的视角来了解会员的行为。

Omnichannel integration aims to deliver a seamless and cohesive customer experience across channels and touchpoints. Boutir syncs your customers’ purchase history and membership records in physical stores or online. Merchants can then gain comprehensive insights into customers’ behavioral patterns.

无痛转型,满足你的全渠道业务所需

Identify and nurture high-value members to boost the revenue of every captured opportunity and enhance the customers’ lifetime value.

高价值顾客的养成

识别和培养高价值会员,让每一个销售契机都能带来最高的收益,提升“顾客终身价值”。

Highly flexible and scalable, Boutir’s CRM features work for every type of merchant, be it a start-up brand or an established retailer amid digital transformation. Merchants can optimize their CRM strategy to deliver customized member perks and activities that align with their business goals while adapting to changing market conditions and customer preferences.

灵活的会员功能满足不同业务需求

掌舖的会员功能和系统具有高度的灵活性和可扩展性。商户可以根据自己的业务需求定制会员权益和活动。无论是刚起步的创业品牌,还是寻求转型升级的传统零售商,都能够根据商品特点和营业目标来调整会员策略,以适应不断变化的市场环境和顾客需求。

Keep in touch with customers by sharing cart and point usage reminders, new arrivals, and flash sales through personalized push notifications while re-engaging with inactive customers through special promotions.

持续创造顾客互动

透过“购物车结帐提示”、“积分使用提醒”、“新品上市”、“限时优惠”等推送,持续鼓励顾客参与及互动,亦可透过特别的推广活动重新激发沉睡顾客的兴趣。

常见问题

如何设定会员等级?

你可以在掌铺 Boutir 管理后台的「会员计划」中设置,会员分级功能允许把注册会员分成不同等级,支援设定最多4个会员等级。

顾客如何兑换会员积分?

在结帐时,顾客可以选择使用多少现金回赠,系统将自动扣减相应的积分,并显示已折扣金额,让他们悭得越多,买得越多。

会员设定需要额外收费吗?


會員設定包含在任何計劃中,但會員積分及購物金適用於掌舖 Boutir 的「進階計劃」及「一站式直播網店計劃」用戶。

是否可以将其他网店平台的会员信息转移到掌铺 Boutir?

可以,订阅掌铺 Boutir 计划后可以将其他网店平台的会员信息迁移到掌铺 Boutir 平台。

可以设置哪些推广活动?

14. 掌铺 Boutir 支援设置多买多送、运费减免、全单折扣、加购优惠等多种优惠促销活动,让你为不同客群打造专属优惠,提高平均订单价值。

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