Unlock the Power of Boutir Digital Advertising: Amplify Product Reach and Drive Sales

In today's digital age, having a strong online presence is crucial for the success of any business. Boutir, a leading e-commerce platform, offers a user-friendly digital advertising self-service feature that empowers merchants to run Google or Facebook/Instagram ads with ease. This feature eliminates the need for extensive professional knowledge, allowing merchants to precisely target their desired audience and enhance their sales performance.

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The Boutir Digital Ad Self-Service Feature: A Game-Changer

We understand that the process of running ads can be daunting for many merchants. The complex preparation and the need to learn advertising techniques often hold them back. To address these pain points, Boutir has introduced the "Digital Ad Self-Service Feature." This innovative solution enables merchants to manage their online store and run ads seamlessly through the Boutir mobile app. With just a smartphone, merchants can handle all these tasks in one convenient location.

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Flexibility in Ad Types

The Boutir Digital Ad Self-Service Feature allows merchants to run Google or Facebook/Instagram ads directly within the Boutir mobile app. This simplicity means that merchants can effectively reach their target customers and boost sales without the need for in-depth advertising knowledge. Based on different sales needs and marketing goals, merchants can flexibly choose from a variety of ad types, ensuring maximum advertising effectiveness. 

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1. Easy Setup: Perfect for New Merchants

‍For those new to advertising, the system offers an easy-to-use setup option. It automatically places two Expanded Audience Dynamic Ads (Dynamic Ads for Broad Audiences) and two Remarketing Dynamic Ads (Dynamic Product Ads). This setup is designed to quickly increase product exposure, making it an ideal starting point for merchants looking to dip their toes into the world of online advertising.
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2. Advanced Settings for Strategic Marketing‍

• Expanded Audience Dynamic Ads (DABA): This ad type is all about reaching new customers. By proactively expanding the potential customer base, merchants can enhance their brand exposure. Meta's intelligent algorithm comes into play here, attracting users who show an interest in similar products. This makes DABA particularly suitable for market expansion or when launching new products.
• Remarketing Dynamic Ads (DPA): For merchants aiming to improve conversions, DPA is the go-to option. It precisely retargets users who have previously visited the merchant's website or social media channels. By showing related products to users who did not complete a purchase, DPA helps increase repeat purchase rates. It's an excellent way to re-engage lost customers and maximize sales opportunities.

Preparing for Google and Meta Ads

Google Ads Requirements:

• To run Google ads through Boutir, merchants need to ensure they have the following in place:
• Add shipping methods with applicable shipping rates. This provides transparency to customers about delivery costs.
• Incorporate a valid payment provider (excluding bank transfers and cash payments). A smooth payment process is essential for customer satisfaction.
• Have a return and refund policy. If not available, a reason should be provided. This builds trust with customers.
• Include contact information, such as a phone number and email address. Customers should be able to reach out easily.
• Provide contact details for verification, including a phone number and business address. This is important for Google's verification process.

Meta (Facebook/Instagram) Ads Requirements:

• For Meta ads, the following preparations are necessary:
• Create a Facebook page for the online store. This serves as the brand's face on the platform.
• Ensure the Facebook page has at least 20 likes and 5 posts. A certain level of activity and engagement signals credibility.
• List at least 5 products in the online store. Ads cannot be published with fewer than 5 products, and each product should have at least 3 images, which will be used as ad images. This provides enough visual content for the ads.
• Use the Facebook Extension to set up and connect all Facebook assets, such as Pixel, Shop, and Catalog. This integration ensures seamless ad setup and tracking.

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‍Launching Ads in Three Simple Steps:

1. Step 1: Enter Compelling Ad Content
   Merchants don't need to worry about designing elaborate ad images. With Boutir, they can simply select the products they want to promote and enter a concise yet engaging description. This straightforward approach allows them to quickly attract potential customers.
2. Step 2: Set the Audience and Budget
   Flexibility is key here. Merchants can define the age, location, and interests of their target audience. At the same time, they can control their ad budget, ensuring that their advertising spend is optimized for maximum effectiveness.
3. Step 3: One-Click Launch and Real-Time Performance Tracking
   Once everything is set, merchants can launch their ads with a single click. Boutir provides real-time performance tracking, allowing merchants to monitor how their ads are performing. Based on the data, they can optimize their strategies to improve the return on ad spend (ROAS).

Success Stories: Real-World Impact of Boutir Advertising

1. 12 Days: A newly established business, operating for less than a year, achieved remarkable results through Boutir ads. They managed to boost product sales to over 1,000 units. What's even more impressive is that over half of their new customers came from ad placements. This success story showcases how Boutir advertising can effortlessly attract more buyers and drive business growth.

2. Nichiraku Zakka: This Japanese-style goods store turned a $1,000 advertising budget into an astounding $30,000 in revenue, achieving a staggering 30x return on ad spend. By leveraging Boutir’s ad targeting capabilities, they were able to stand out in a highly competitive market and significantly boost their sales.

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In conclusion, Boutir’s advertising feature is a powerful tool for merchants looking to increase product exposure and drive sales. Whether you're a new merchant just starting out or an established business looking to expand, Boutir's advertising solutions can help you achieve your goals.

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Start Selling With Boutir Today! 

Got Questions? Speak to one of our sales consultants.