Founded in 2015, Boutir is a Video Centric eCommerce platform committed to bring back the human elements into eCommerce websites. We are aiming to simplify the journey for entrepreneurs and businesses of all sizes, enabling them to easily start and manage their online business - whether from a desktop or mobile app - at any time, anywhere, and at an affordable price.
Having your own eCommerce Website for your business is no longer optional, but it’s a must. If you want to succeed, choosing the right eCommerce website platform is important. According to Statista, revenue in the eCommerce Market in Singapore is projected to reach SG$7.79bn in 2025. By 2029, the number of eCommerce users is expected to amount to 4.9m. In the meantime, social commerce, live commerce and mobile commerce have become the biggest trends in Singapore, which aligns perfectly with Singaporeans’ mobile-first lifestyle, enabling them to shop seamlessly across channels. That's where Boutir, the next generation of eCommerce Website platform. With a unique focus that brings human-touch to your eCommerce Website, helping you to engage better with your customers and sell faster.
Founded in 2015, Boutir is an AI-powered, Video Centric eCommerce platform committed to bring back the human elements into eCommerce websites. We are aiming to simplify the journey for retail SMBs, enabling them to easily start and manage their omnichannel business - whether from a desktop or mobile app - at any time, anywhere, and at an affordable price.
Many businesses today adopt an omnichannel sales strategy, managing both online and physical stores. However, using separate systems for the channels inevitably brings operational challenges. For instance, it becomes difficult to track and analyze customer data across different sales channels efficiently, and the absence of a synchronized membership system hinders efforts to cultivate customer loyalty.
Furthermore, when businesses manage online and offline orders and inventory through different systems, order fulfillment often requires additional manpower and time. Any oversight may lead to issues such as overselling, missed orders, or incorrect shipments, ultimately compromising service quality and undermining customer trust in repeat purchases.
With Boutir’s, you gain access to the following features, enabling you to effortlessly resolve the above challenges:
With mPOS Retail Management System, users can effortlessly manage their business across multi-channel anytime, anywhere via a mobile App. Boutir mPOS enables real-time synchronization of inventory, orders, and customer data, ensuring seamless operations. |  |
Transform your smartphone into a powerful business tool - utilize the built-in camera to quickly list new products, generate QR codes, and print product labels. Additionally, mPOS helps you streamline in-store operations such as checkout and order inquiries, significantly enhancing operational efficiency. |  |
Customers are able to earn membership points whether they shop online or in-store through Boutir’s unified loyalty program . Upon accumulating reward points, customers can redeem them for cash discounts or other exclusive rewards. This "Spend More, Earn More" incentive not only encourages repeat purchases but also strengthens customer loyalty. |  |
Whether running an online shop or a physical store, social media has become a vital promotional channel for businesses. By joining Boutir, you can leverage the following features to enhance your social media marketing effectiveness:
| Integrate your online store with multiple social platforms and use store data to deliver targeted ads, attracting potential customers to your online or physical store, and even complete purchase. |  |
| Set up Facebook Chatbot where the system instantly replies to user comments mentioning specific keywords on your posts. |  |
| With AI Sales Assistant , you can simplify the product listing process by uploading product images and details in group chats - the system will automatically generate product page links and share them with group members, enabling self-served ordering. |  |
Boutir’s Advanced Plan also supports the following features, assisting merchants to manage and grow their business with minimal setup:
| You can apply the ready-to-use design themes to your online store with just one click, creating a vibe that perfectly aligns with your brand identity. |  |
| Boutir’s Smart Order Management System support features such as "Admin Create Orders," "Split Order," "Merge Order," and "In-Store Pickup", allowing you to fulfil diverse needs while delivering a superior customer experience. |  |
| Transfer your online store into a mobile App effortlessly, ensuring members receive instant push notifications and never miss product updates. Branded App also allows customers to engage with your brand in a more convenient way. |  |
“We expanded into a physical store by leveraging Boutir's live-streaming functions to develop a multi-channel business, resulting in a tenfold increase on revenue and tripled website traffic in 4 years.” - Yuki, Owner of Beginning Skincare
“With Boutir’s built-in video store functionalities, we can easily create short videos to show the uniqueness of each crystal ore and enable customers to have a 360-degree understanding of our offerings.” - Tina, Owner of Feel The Stone
“We chose Boutir as its retail management platform fully satisfies our need for ease of use and platform stability. Day-to-day store operations get a lot more simplified with Boutir.” - Tom and Andrew, Owners of Mososisi
Boutir is more than an eCommerce Website platform; it's a new way to connect with customers and redefine the online shopping experience in Malaysia. With innovative features like video-centric designs, live streaming capabilities, mobile optimization, and more, Boutir is your ticket to a thriving online business. Ready to transform your business with the power of video commerce? Start your journey with Boutir today and join the growing community of successful entrepreneurs.
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