People nowadays are no stranger to the concept of “Buy Now, Pay Later” (BNPL). Especially when it comes to expensive products, many customers choose to check out with a credit card first, and then pay in instalments for the rest. However, have you ever thought of paying in the same way even if the consumption amount is small?
Boutir is now collaborating with a Singapore start-up company – Atome. Boutir has become the first Online Store E-commerce platform to provide instalment plans for merchants.
Atome’s flexible payment model can help merchants increase revenue. Customers can split a bill into 3 interest-free instalments, reducing the amount of instant consumption, ultimately increasing consumer sentiment. You only need to go through a simple registration process to use Atome payment on your online store, and no handling fee will be charged.
Atome targets the market of young customers aged 18-35, using big data to analyze consumer consumption habits. Not only does Atome help merchants expand to new audiences, but also attracts old customers effectively.
According to official data, after merchants have activated Atome, the turnover and the amount of every transaction have increased by 17% and 30% respectively on average; the conversion rate also has significant growth. Merchants will receive the full payment after deducting the handling fee within 3 working days, while the risk of bad debts will be taken by Atome solely.
Want to know how Atome actually drives business growth? Watch the following video now to learn more about Atome services: https://event.webinarjam.com/register/36/8v51linq (in Cantonese)
New merchants, please be aware, if you activate Atome services through Boutir before 31st January 2022, the handling fee for the first month will be free of charge! Refer to the tutorial below to activate the service now!
Caution: The service is only available to merchants with valid Hong Kong Business Registration (BR)
Table of Content
- What is Atome?
- From the perspective of Customers, what are the characteristics of Atome service?
- From the perspective of Merchants, what are the characteristics of Atome service?
- How can customers checkout with Atome on online stores?
- How can Boutir merchants activate Atome service?
- Atome FAQ
What is Atome?
Atome was established in Singapore in December 2019 to provide interest-free installment payment services for customers. At present, there have been 200,000 local users and around 120,000 active users. During November last year, they officially expanded their services to Hong Kong, becoming the first enterprise to provide “Buy first, Pay later” payment services in Hong Kong. Now Atome has over 100 online and offline retail business partners, consisting of Fashion, Beauty, Electrical gadgets, Lifestyle and more industries, for example 6IXTY8IGHT, Kapok, CityLink, YOHO, FX Creations, etc.
From the perspective of Customers, what are the characteristics of Atome service?
Although Atome’s “Buy First, Pay Later” service is similar to the instalment payment service of traditional banks and credit card companies, customers can have different shopping experiences with Atome. If customers use the latter, they are usually required to fill in an application form, facing more inconvenience.
If customers want to pay with Atome, they need to set up an account with their identity card number, credit card and phone number beforehand. The amount of consumption is limited to HKD $10000.
During the transaction, customers can split the bill into 3 instalments within simple steps – pay only the first instalment, and the remaining will be paid in the form of automatic payment transfer, with zero interest, zero handling fee and no annual fee.
However, if the customer has failed to pay on time, the related account will be frozen while a fine of at most HKD $300 will be imposed. Compared to the situation where banks charge interest on overdue bills continuously, Atome only charges a fine. Therefore Atome is more able to reduce the burden of customers.
(The above information is for reference only. The latest official announcement shall prevail*)
From the perspective of Merchants, what are the characteristics of Atome service?
Atome gives customers greater payment flexibility, reducing the amount of instant consumption and thereby arousing their shopping desire. This can help merchants bring in more revenue and profit.
According to official data, after merchants have activated Atome, the turnover and the amount of every transaction have increased by 17% and 30% respectively on average.
In addition, Atome is dedicated to safeguarding merchants' interests. Merchants do not need to worry about the risk of bad debts, as they will be taken by Atome solely. Moreover, merchants will receive the full payment upon successful transactions and deduction of handling fees within 3 working days.
(The above information is for reference only. The latest official announcement shall prevail*)
How can customers checkout with Atome on online stores?
Desktop Version
- Customers can choose “Atome” as the payment method in the checkout process, then click on “Confirm to pay” to continue.
- After confirming the order, customers can pay in the following two ways:
- Scan the QR code via the Atome APP
- Login Atome account on the official website and pay
- (a) If customers choose to pay via the Atome APP, they shall open the Atome APP and click on “Scan QR code” to scan the QR code appeared on the previous page.
(b) If customers choose to continue with the web version, they shall enter a registered phone number and click on “Send Verification Code”. Next, they can input the verification code received through SMS, then click on “Next” to continue.
- After scanning the QR code / confirming identity through verification code, payment details and installments information will be shown. Customers can click on “Confirm to pay” if no problem arises.
- After successful payment, customers will be redirected to the page of “Paid successfully” and receive a SMS message. Click on “Confirm” to complete the payment.
- After the payment is completed, customers will be redirected to the page of “Confirmed Order”.
Mobile Version
- Customers can choose “Atome” as the payment method in the checkout process, then click on “Confirm to pay” to continue.
- After customers have confirmed the order, they will be redirected to the Atome APP. Then, payment details and installments information will be shown. Customers can click on “Confirm to pay” if no problem arises.
- After successful payment, customers will be redirected to the page of “Paid successfully” and receive a SMS message. Click on “Confirm” to complete the payment.
- After the payment is completed, customers will be redirected to the page of “Confirmed Order”.
Do you have more questions on Atome? Refer to this: https://www.atome.hk/en-hk/
How can Boutir merchants activate Atome service?
- Please fill in the application form here
Should you have any enquiries, please contact Boutir’s Customer Success Team m.me/boutir.hk
(For the functions of Atome, the latest version shall prevail*)
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