[Facebook] Zakka: Facebook ads case study | Facebook for Business

"The Hong Kong-based Japanese lifestyle brand ran Facebook dynamic ads for broad audiences to find new customers, and retargeted dynamic ads to website visitors, achieving a 25X return on ad spend.

Founded in 2016, Zakka is a Hong Kong-based brand that sells a variety of Japanese-inspired lifestyle products, home décor and accessories.

Zakka wanted to increase overall sales and make its Facebook marketing campaigns more effective. Specifically, it wanted to monitor and review campaigns to improve performance and conversion rates.

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